brandeins in November (and October)

I enjoy advertising “brand eins”. After all, I sometimes also browse through other economics magazines, such as the Manager Magazin or the Wirtschaftswoche. And I am always newly horrified to see what useless things they write.

In those magazines, it counts as sensational to report the transfer of a managing director from one bank to another. Except that this “highlight” really does not play a role in the life of the enterprise. And the really interesting facts, for instance who did the headhunting and how much said head-hunter earned doing the deal, will not be found …

brand eins is a truly good, probably the only, alternative. And mind you, it is not just the focal points which are always important for an entrepreneur and manager. On the whole, the mental concept in the sense of “future”, “innovative” and “common sense” is what makes all the difference.

With the slogan All Under Control!


to the motto you will be wiser after having tried or the worst that can happen is that it is not a success!


Trust is central for every enterprise. And failure is something you have to accept in life.

🙂 I enjoy giving people presents for Christmas – and not only for Christmas. But then, what to give people, since everybody has all they need. And I definitely do not wish to add to the heap of rubbish.

Which is why I already look forward to the Christmas edition. Again, I will use it to make a present to many people. Especially for those persons who are important in my life and who do not yet know brand eins.

These people will get something very nice which is not costly and yet mostly very much appreciated by the recipients of the gift.


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